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Xiang (Arwen) ZHOU
Hi! I'm a year 5 quantitative marketing PhD student from Department of Marketing, CUHK.
I have interests in big data marketing and machine learning in marketing, and mobile analytics.
I also enjoy handcraft making and Peking Opera.
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Research Interest

  • Substantive
    • applications of artificial intelligence in marketing
    • big data
    • digital marketing
  • Methodological
    • quantitative modeling
    • machine learning
    • causal inference

Working Paper

  • “Heterogenous Treatment Effect Using Deep Forest,” with Mantian Hu, working paper.
  • “Making Predictions for Sequentially Available Choices: A Semiparametric Gaussian Copula Approach (SGC),” with Mantian Hu, Jingcun Cao, and Yuxin Chen, under review.
  • “Using Large Scale Individual App Usage Data to Study Mobile Apps Market Structure and Future Performance,” with Jingcun Cao, Mantian Hu, and Alok Saboo, working paper.

Publication

  • Yinglian Luo, Shan Zhu, Shun he, Xiang Zhou, et al (2016), “Weather drive industry sales of big data,” Journal of Data Analysis, 11(3), 63-90.

Teaching Experience

  • Teaching Assistant, The Chinese University of Hong Kong
    • Big Data Strategy (MKTG5018)
    • Marketing Research (MKTG3010)
  • Research Assistant, Southern China Center for Statistical Science

Conference Presentation

  • 41st ISMS Marketing Science Conference in 2019
  • 2017 Management Annual Meeting
  • 9th R Language Conference of China (Guangzhou) in 2016